About Brawley, California

Brawley (formerly, Braly) is the third largest city in the Imperial County, California. The City is a desert region and in the middle of a winter playground which off road enthusiasts and other visitors can enjoy. It is also centrally located in Southern California and an easy drive from some of the region’s most popular destinations. The City’s population was 24,953 at the 2010 census.

For more than a century, Brawley has remained close to its roots of being a small agricultural com­munity. Many of its businesses cater to area farmers and ranchers who also call Brawley home. The town has a significant cattle and feed industry, and hosts the annual Cattle Call Rodeo. Year-round agriculture is an important economic activity in Brawley.

From the beginning, those who believed in Brawley were successful in creating imaginative ways to develop an oasis in what was once a hostile environment.  Now as then, the town folk of Brawley pull together to create a united vision that is attractive to visitors, homeowners, consumers, de­velopers and business people alike.