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About Norco, California
Norco is a city in Riverside County, California. According to city ordinances, the architecture of Norco “shall reflect a desired Western theme,” including qualities “described as rural, informal, traditional, rustic, low-profile and equestrian oriented. The City’s population as of the 2010 census was 27,063.
Norco was incorporated in 1964, but was actually founded in 1923. Its name is a portmanteau of North Corona, as in the North Corona Land Company, whose leader, Rex Clark, had a vision of a utopian settlement of independent farmers who populated the area at the time, growing peaches, pears, apricots, alfalfa, peanuts, and sweet potatoes. Many people bought into Clark’s vision, building modest homes, planting gardens, and raising animals. Horses were a significant part of early Norco’s everyday life, used for transportation, recreation, and farming. Many streets were lined with trees, creating picturesque, de facto equestrian trails—a precursor to the 140 miles of horse trails that meander through the City today.
As a horse community, there are few sidewalks in the city of Norco; instead there are horse trails, and riders can ride to town and tie their horses at the many hitching rails and corrals placed close to businesses. Many horse-related associations are a part of the city, including the Norco Horsemen’s Association and the Norco Junior Horsemen’s Association. In 2006, Norco began promoting itself as “Horsetown U.S.A.” and received a federal trademark. A large cement mural with this logo and reliefs of horses can be seen on the freeway near the I-15 southbound onramp at 6th St.