There’s a gap of information. As experts of online dental marketing, we noticed there was no information on the current state of dental web-marketing. Sure, there are plenty of articles out there that explain how to optimize your dental marketing. There are organizations that specialize in this, like us at Rockin Dental Marketing. But how many dentists were actually taking advantage of these tools? We can only speak for our clients, so we wondered what was happening with the competition. What is the state of dental websites?
Let’s pause for a second and go over why this is important. With marketing, you always want to know what is going on with your competition. Don’t know who your competition is? It’s other dentists in your city. It’s other dentists in your specialty. It’s other dentists who accept the same insurance. And it’s the concept of not going to the dentist. How will you know what grabs the attention of your future clients and what leaves them uninterested? Well, one way is to ask every single potential client point-blank, but that’s not exactly efficient. The smart way is to monitor the competition and to monitor yourself, and look for what marketing techniques attracts clients. Luckily for you, we’ve already done all the research here.
Throughout the course of two months and well over a thousand hours of work, we conducted in-depth research on dentists and dental practices across the United States. We compiled more than 140 variables to examine with a statistically sound random sample of 1,000 candidates, generalizable to the dental state. Our attributes ranged broadly across all aspects of web marketing, from search engine optimization logistics to just the existence of a website.
Over the next few weeks, we’ll be releasing the data from this survey, along with insights for each section. You’ll be able to learn about the state of dental websites exclusively from our research and discover ways to effectively implement this gained information into your marketing techniques.