Search engine optimization brings increased traffic, so it is definitely something you want to focus on in your marketing efforts. A simple formula for SEO is relevant website information and important keywords. But first, make your site mobile-friendly so that mobile visits are ranked on search engines.
The main objective of a website is to help visitors easily find the information they seek and consider most important. Know what your consumers want, know what information they are searching for and implement those aspects into your dental practice website. Websites that possess helpful information and answer consumers’ questions are more likely to convert their visitors into new leads/customers.
Having unique content is also crucial in order to maximize your visibility through keywords. This ensures that all relevant keywords exist uniquely in your content and are not generic to the point of mimicking other dental websites. Unfortunately, this mimicry is evident in 63% of dental websites, but by using unique content to support your keywords, you will increase your visibility on search engines.
And don’t forget to install Google Analytics. Without it, your business will be unaware of website traffic and performance, new lead conversions, click conversions, event tracking, phone call statistics and more. What good are new customers if you do not know which search method helped them find your dental practice? Or which contact options on your website they gravitated toward? You need to be able to measure specific successes of your marketing campaign.