While simply having a website does boost your visibility, it is still necessary to make sure your website has the information potential clients actually want. Consumers visit your website with an intent or question in mind, and if answered, the likelihood that they will utilize your services is increased. To dental patients, the most important factors on a website are list of products or services, hours of operation, contact information and prices. However, Rockin Technology found that many dental websites are missing this vital information.
If website visitors have a question that the website itself cannot answer, the absence of email addresses and contact forms do not facilitate contact with the dental practice. This could potentially cause visitors to move on to another website with information that is more readily available. It could also harm your credibility in the eyes of the consumer, which can be just as important as your qualifications. Plus, if they like your website but still cannot easily contact you, their business will be lost anyway, and your marketing efforts can’t be successful.
Flaws in dental websites are far too common. Help your site stand out above the rest by checking your site for the factors we listed above. In order for your marketing to be successful, you need to employ most of the tactics laid out in our survey, but the SEO and customer acquisition variables are especially important.